POSITIONING
Positioning is the identification of a client's career focus which covers job role and industry target or targets and which leads to targeting a specific "customer" for the client's talents, background and qualifications. Identification of career focus which "positions" him / her in the appropriate market is found through probing of a client’s interests, credentials, background. The probing is done through the use of the RLS Profiles, additional assessment tools deployed at the discretion of the RLS marketing consultant, and deep, subterranean attentive, interactive discussions with the client.
RL Stevens & Assoc. Corporate Blog Career Change
RLS is a consulting firm dedicated to helping our clients manage their careers, starting with finding the right position as soon as possible. The process is straight-forward: identify what the client brings to the table, identify the companies that can *use* what our client brings to the table, and help build the bridge. Career change made easier!
Our clients have a significant competitive advantage in the marketplace:
* They have targeted companies that have shown an indication of need and they make contact with a solutions-based approach. They come to the employer as a person of value, as opposed to someone desperately seeking a job.
* They are competing with proven, professionally-written marketing materials.
* Some clients elect to have an RLS-designed web portfolio and hypercards; differentiating them even further from the crowd.
* Before the interview, our clients know as much as possible about the company, the competition, the industry, and any market changes that could affect business. Our clients know how to turn an interview into a business discussion.
* They come prepared to show value. The goal is not to just get the job offer, but to blow away the competition, leaving the employer with no viable second choice. Then, RLS provides professional negotiation assistance to make sure that no money is left on the table.
Our clients have a significant competitive advantage in the marketplace:
* They have targeted companies that have shown an indication of need and they make contact with a solutions-based approach. They come to the employer as a person of value, as opposed to someone desperately seeking a job.
* They are competing with proven, professionally-written marketing materials.
* Some clients elect to have an RLS-designed web portfolio and hypercards; differentiating them even further from the crowd.
* Before the interview, our clients know as much as possible about the company, the competition, the industry, and any market changes that could affect business. Our clients know how to turn an interview into a business discussion.
* They come prepared to show value. The goal is not to just get the job offer, but to blow away the competition, leaving the employer with no viable second choice. Then, RLS provides professional negotiation assistance to make sure that no money is left on the table.
Thursday, September 16, 2010
Career Search Marketing Approach/Overview-Positioning
Posted by VP InfoSys at 10:02 AM
Labels: Career Transition Advice
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